1. Follow these Kickstarter email best practices that can be applied to any product launch. Because it was sent to dozens of people instead of just me, I felt free to act or ignore. For service businesses, it is extremely important to follow up with customers after a service. And although I have credentials relevant to the topic, most of my peer network is no longer alive.) The exception is if the person has opted into being contacted you, like via an e-newsletter. 3 bonus tips to improve your email subject lines You got the email open benchmark, and the above email subject line formulas and examples will no doubt help you to improve your open rates. Identify a clear CTA with your product—like sign up for a waitlist, share on social media, or pre-order. Make 100. Chad: That’s a really interesting thought about how an e-mail ends up being a one-to-one connection (at best), while there are other formats the create community. Promotional Subject Lines. When I did that for Viticulture, I tried to make it as low-pressure as possible…it’s just when I think about doing that now, I think it’s really difficult not to make someone feel like you’ve backed them into a corner at a cocktail party. Likewise, try to keep email preview text under 55 characters. They can be both informative, with clear call to action buttons and definitely not pressuring. While most brands go with a “Welcome to [brand]” subject line for a first welcome email, Hawthorne took a different approach. This is made worse because typically, e-mails sent have a link in them or some other call to action- which is another red flag for the filters out there. Today’s guest post is by serial creative and longtime cool customer, Andrew Spear. In that way, you might be better off seeking outlets where people have already opted in to offer feedback, like Facebook groups. So I’m always reading to try and improve my approach, one of the most interesting things I read recently as a tip was to write subject lines that are a … Interesting topic. Subscribe to our monthly newsletter for important updates and limited offers. The reality is, My Little Geek is a side-project run by a mom and dad from home and we wanted our campaigns to convey that. Email subject line ideas that are funny, like the one in this example, also compel readers to open your emails. I don’t have much to offer in the compiling of mass market emails but I can tell you what I do with them or any other soliciting email: absolutely nothing. Like you did. 19. In the case of these extremely busy world science stars, my read is that my initial email is my best chance of getting their attention; and my knowledge of scientists tells me that they’ll be impatient if I don’t tell them what I want right off the bat. Although if I receive an email with a link to check out a project and it’s community, with the option to donate there, I’m good with that. I find it shows that the creator is putting themselves out there for all to see and is proud of the project. She did mass emails I took the time to create a personal message to everyone I sent it to. Learn more. Joe: I totally agree that individual, personalized emails can be more effective. Include a number to increase open rates Build curiosity with pre-launch emails. Elzra Games is raising funds for Catacombs Cubes on Kickstarter! Create a plan for how many pre-launch emails you need to send in order to maintain buildup. This seems like Avaaz’s mails. So I’m changing my stance on solicitation emails to friends and family. Last month at Gen Con, I attended a Kickstarter panel where backers were the panelists and creators like me comprised the audience. : I like that a lot! I discuss in this article how mass emails are impersonal, unengaging, and easy to ignore. Include an incentive that’ll entice subscribers to purchase your product. 1. A great email subject line should work no matter what environment your message arrives at. Tictail is an amazing app that simplifies the process of starting an online store. I now see how that can be better than sending individual emails. This email subject line works because it’s short, to the point, and the new subscriber expects it. Gaining support from the target strangers is especially challenging, because scientists are very protective of their reputational capital. There… Something along the lines of “I deliberately chose not to send a personal email to you, because I feel that would put you on the spot and pressure you. Clearly, if you want your recipient to read an article you recently published, it would require a lot more time to read about 100 ways to save money than just 5 ways. Be mindful though, of which browsers and email clients support special media elements. Many thanks to Andrew Spear for taking the time to show us how used both Kickstarter and email to give the My Little Geek book series a well-deserved boost. He spoke passionately about a program that made a huge difference in his personal development. So the emails lead off with an “about-them fan sentence,” so to speak, followed by lightly customized boilerplate paragraphs stating my request. I was very careful not create a message where someone felt pressure to support me. What I count on to prompt their receptivity to my request in a first contact is that it supports a mission that they care deeply about and are actively pursuing. Rather, they’re for some kind of charitable opportunity, like a 5k run for cancer awareness or a gaming marathon to support a local hospital. See projects. Thanks, Jamey. So to give your welcome email marketing campaigns the best chance of success, we’ve curated this list of 50 of the best subject line examples we’ve seen actual senders use in the past. So most of our email campaigns were sent as plain-text: We love creating pretty HTML emails, but decided to give that up this time around and got the personal touch we were after. Your first contact with a stranger shouldn’t consist of you asking them for something. Can you share your approach of how you avoided making people feel targeted? Dorothy: Thanks for sharing your in-progress thoughts here. Whether you have a new winter product line, a sale, or great deals on shipping for online shoppers, using a winter-friendly subject line is a fun way to share the news with your customers. Kickstarter campaigns are a lot of work, at the best of times. We use cookies to serve personalized content and targeted advertisements to you, which gives you a better browsing experience and lets us analyze site traffic. They basically use donations for good cause. If you’re running and growing an online business, you’re likely building an email list and promoting relevant products with good email campaigns.. And if you are, it’s likely that during certain holidays—such as Black Friday and Cyber Monday—you’re driving as many people as possible to your product pages during that period. Welcome Email Subject Line Examples. Joe: I’m glad to hear the approach of sending two different mass emails (one to family and one to friends) worked out! I’ve only recently started experimenting with that type of subject line so I can’t really say if it’s increasing the amount of open emails I send or not. You can manage your cookie preferences at any time. This blog provides general information and discussion about email marketing and related subjects. Making the results public is right in line with target recipients’ goals. I’m curious if you see an increase in opens over time. With practice, you can write email subject lines that will boost your open rates. But…, Writing great email content isn’t enough to get conversions from your campaign. As an incentive, entrants got a bonus entry if they shared the form. Results of A/B testing For more information, see our support article How to Test Email Subject Lines. But which words should you use? (I hadn’t thought about cewargames’ helpful comment about links in emails acting as spam bait, but will remedy that failing in future emails.). Consider these examples when crafting the subject line for your next marketing email. Subject line A/B testing in the eSputnik system The test result with all the necessary metrics is given in the email campaign report, and the winning variant is labeled with a star. On the subject of subject lines, I’m a North American Rep for a game company and so send a lot of emails a day. This can kill an entire ad campaign. With him graduating this year, he wanted to leave behind a financial legacy so the program could impact others as well. If I receive a mass email I hardly feel valued. Interesting to see new angles to every method. Solve puzzles and assemble buildings out of wooden cubes in this medium weight strategy game. We are always interested in guest writers to create valuable content for our growing audience of marketers & entrepreneurs. Small icons help stand out from the rest of the emails in crowded inboxes. I’m creating a game on a hot scientific topic that increasingly affects our future, so its prospective users include gamers, science educators, and eventually the larger public. After all, they say a picture speaks a thousand words. Email Subject Line Best Practices. So I’m always reading to try and improve my approach, one of the most interesting things I read recently as a tip was to write subject lines that are a sentence and it will get opened more likely. Thanks to our tests scripts, we managed to adjust our emails' subjects/bodies to get 90% to 100% inbox delivery. Kickstarter Lesson #238: How to Write a Mass Email, Interviews, Media, and Promotion Requests. This is of course wildly different from how I learned to send professional emails long ago when I first learned how. We’ve seen a fair few of our customers use email marketing to seek out backers, especially designers and creators that have established an audience prior to seeking funding on Kickstarter. Pay attention to emojis that most of the eCommerce sites on this list use. (“Avaaz” means “voice” or “song” in many languages.) Today’s guest post is by serial creative and longtime cool customer,Â. Here are some business email subject lines for creating an introduction. Looking for more email marketing inspo? We also scheduled an autoresponder to be sent to entrants the day before the competition closed, encouraging them to share the giveaway with their friends. To create the magic, here in this article we will be providing you a list of unexcelled email subject lines for sales that will drive great results. If you explain something like that in the e-mail to show that you’re being considerate of the other person, I think they have a greater chance of reading it. Sending pre-launch emails is a great way for not only getting your subscribers excited, but also helping you build an audience who’s ready to buy the product. On the subject of subject lines, I’m a North American Rep for a game company and so send a lot of emails a day. Examples of this formula in action include: Introducing Canvas: A better way to send emails; Update to our iPhone App Eater Boston: “Where to Drink Beer Right Now” (Sent at 6:45am on a Wednesday.) I like the spirit of what you’re doing, though it does break a “rule” I’ve mentioned: In your first contact with someone, never ask them to do something for you. – Cody Thompson. Once tip I’ll share from experience with running my own newsletter / mailing list over a number of years: If you choose to send a mass e-mail out to a bunch of recipients in a standard e-mail client like Outlook, chances are, that e-mail will not reach some or all of your intended recipients. Your e-mails will also look more professional, help you manage subscriptions and provide the required ‘unsubscribe’ option at the bottom of each, and you’ll get actual data on how effective your e-mail was, how many people opened it, how many link clicks occurred, etc. Here are a few things to keep in mind when sending your product announcement email: As the most popular digital platform, email helps make a great impact on future Kickstarter campaigns and any other product launches. Now I know. With the potential success of an email campaign resting on the strength of its subject line, it’s important that it pulls its weight. 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